The Community of Practice comprises organisational champions who have an interest in innovation and a key role in facilitating change in their industry and organisations. In particular, members of the Community of Practice are well placed to realise opportunities to increase the pace and impact of innovation in the New Zealand primary sector. The Community of Practice, in partnership with the Primary Innovation research team, plays a key role in helping to enhance innovation in the primary sector by:
The Community of Practice support this activity by:
It is intended that members of the Community of Practice remain engaged with the project throughout the five-year programme duration to maintain continuity and enable them to contribute to analysis of the four case study findings and the six on-going innovation projects as they emerge. Interaction among the Community of Practice members will be through, workshops, webinars, documents and discussions shared on the Primary Innovation LinkedIn Group.
Community of Practice Online Hub
The Community of Practice now has an on-line hub to support and co-ordinate members of the Community of Practice. The hub is setup as a social network site to enable collaboration. It works to share resources, discussions and ideas. The hub is structured around the three themes from the Value Add documents, gives the Community of Practice members a chance to continue the work they began at the workshops. The idea of the hub is that various work streams can form and function as collaborations in a virtual environment. The hub enables the researchers to reflect on the various work streams as examples of co-innovation. The on-line hub is still open for new people to join in. The hub is at http://pi-cop.ning.com - to sign up email Graeme at email@example.com
 Organisations that expressed an interest in participating in the Community of Practice include Future Forests Research Ltd., DairyNZ, Scion, Beef + Lamb NZ, Landcare Research, NZ Winegrowers, NIWA, OneFarm, Pipfruit NZ, Plant & Food Research, ESR, Ministry for Primary Industries, Ministry for the Environment, Potatoes New Zealand, Anzco Foods, AgResearch, Livestock Improvement Corporation, NZ Institute of Primary Industry Management, and the Ministry of Business, Innovation and Employment.